Q1. You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?
A.Provide a training set that contains only contacts from the specific countries and regions.
B. Add an applicable scope for the relevant countries and regions.
C. Assign a specific target group with those countries and regions to the target object
D. Use Segmentation to select relevant countries and region.
Correct Answer: B
Q2. Your customer wants to send a discount to every consumer as soon as they install their mobile app. Which of the following are the correct campaign types to use? Note: There are 2 correct answers to this question.
A.Facebook
B. Mobile Campaign
C. Paid search
D. Trigger-based
Correct Answer: B, D
Q3. How do you reach customers on their birthday that have enrolled in the loyalty program and that have made at least two purchases in the last month?
A.Build a dynamic target group and assign it as a target group in the campaign designer.
B. Build a static target group and assign it as a target group in the campaign designer.
C. Build a control group and assign it as a target group in the campaign designer.
D. Build a live target group and assign it as a target group in the campaign designer.
Correct Answer: A
Q4. In SAP Marketing Cloud, you can leverage custom fields to create your own scores and display them on the profile. Which business contexts can you choose in custom field creation so that you can use them for your score? Note: There are 2 correct answers to this question.
A.Marketing: Corporate Account
B. Marketing: Contact and Corporate Account
C. Marketing: Interactions
D. Marketing: Contact
Correct Answer: B, C
$ 39
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