SAP C_C4H260_01 Exam Question and Updated Info

Description

Status: RETIRED

Exam Name: SAP Certified Technology Associate – SAP Marketing Cloud (2002) Implementation

Exam Code: C_C4H260_01

Related Certification(s):

SAP Certified Technology Associate Certifications
SAP Marketing Cloud (2002) Implementation Certifications

Certification Provider: SAP

Actual Exam Duration: 180 Minutes

Number of C_C4H260_01 practice questions in our database:

Expected C_C4H260_01 Exam Topics, as suggested by SAP :

Module 1: Explain the concept of campaign categories and their actions/ Campaign and Journey Orchestration
Module 2: SAP Commerce Cloud etc. Additionally know how to monitor integration errors/ Explain varous extensibility options and ways to implement them
Module 3: Explain the concepts of Best Record and Score Builder capabilities/ Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud
Module 4: Explain the data model and how to enhance the data model/ Explain the Account Based marketing process as well as the process of defining a new lead stage
Module 5: Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management/ Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports
Module 6: Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer/ Explain the technical foundation of segmentation
Module 7: Explain the concept of the marketing calendar/ Setup Marketing Permissions Checks and configure workflows for business objects
Module 8: Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports/ Outline the offer recommendations, product recommendations
Module 9: Describe Contact to Lead-Opportunity process/ Explain the option for anonymizing contact information
Module 10: Lead- and Account-Based Marketing/ Outline the options for extensibility

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SAP C_C4H260_01 Exam Questions

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Q1. You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?

A.Provide a training set that contains only contacts from the specific countries and regions.

B. Add an applicable scope for the relevant countries and regions.

C. Assign a specific target group with those countries and regions to the target object

D. Use Segmentation to select relevant countries and region.

Q2. Your customer wants to send a discount to every consumer as soon as they install their mobile app. Which of the following are the correct campaign types to use? Note: There are 2 correct answers to this question.

A.Facebook

B. Mobile Campaign

C. Paid search

D. Trigger-based

Q3. How do you reach customers on their birthday that have enrolled in the loyalty program and that have made at least two purchases in the last month?

A.Build a dynamic target group and assign it as a target group in the campaign designer.

B. Build a static target group and assign it as a target group in the campaign designer.

C. Build a control group and assign it as a target group in the campaign designer.

D. Build a live target group and assign it as a target group in the campaign designer.

Q4. In SAP Marketing Cloud, you can leverage custom fields to create your own scores and display them on the profile. Which business contexts can you choose in custom field creation so that you can use them for your score? Note: There are 2 correct answers to this question.

A.Marketing: Corporate Account

B. Marketing: Contact and Corporate Account

C. Marketing: Interactions

D. Marketing: Contact

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