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Salesforce Salesforce-Marketing-Associate Exam Questions

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Description

Exam Name: Salesforce Certified Marketing Associate
Exam Code: Salesforce Marketing Associate
Related Certification(s): Salesforce Associate Certification
Certification Provider: Salesforce
Actual Exam Duration: 70 Minutes
Number of Salesforce Marketing Associate practice questions in our database: 83 (updated: Jan. 08, 2025)
Expected Salesforce Marketing Associate Exam Topics, as suggested by Salesforce :

  • Topic 1: Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.
  • Topic 2: Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.
  • Topic 3: Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.
  • Topic 4: Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.
  • Topic 5: Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.

Description

Exam Name: Salesforce Certified Marketing Associate
Exam Code: Salesforce Marketing Associate
Related Certification(s): Salesforce Associate Certification
Certification Provider: Salesforce
Actual Exam Duration: 70 Minutes
Number of Salesforce Marketing Associate practice questions in our database: 83 (updated: Jan. 08, 2025)
Expected Salesforce Marketing Associate Exam Topics, as suggested by Salesforce :

  • Topic 1: Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.
  • Topic 2: Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.
  • Topic 3: Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.
  • Topic 4: Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.
  • Topic 5: Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.

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Q1. A marketing associate at Northern Trail Outfitters wants to send the final copy of the email in Content Builder to a group of 25 stakeholders. However, when they try to select the data extension in the Preview and Test section, the data extension is not visible. What is the reason the associate cannot see the data extension?

A.The data extension has the Is Testable flag unchecked.

B. The data extension is empty and cannot be used for testing.

C. The associate has insufficient user permissions to perform a test send.

Correct Answer: A

Q2. How should users in a business unit make items accessible to users in other business units in Marketing Cloud Engagement?

A.By individually assigning access permissions to users

B. By storing items they want to share in a shared folder

C. By establishing a dedicated business unit for shared Items

Correct Answer: B

Q3. Cloud Kicks uses Marketing Cloud Engagement to launch targeted email marketing campaigns to potential and existing customers. What does the marketing campaign need to include in the email sends to meet CAN-SPAM requirements?

A.Transactional Send Classification

B. URL link to privacy standards

C. Physical mailing address

Correct Answer: C

Q4. The marketing team at Cloud Kicks needs to ensure a subscriber has the right to erasure, also known as the right to be forgotten. Which data privacy policy does this fall under?

A.CAN-SPAM

B. GDPR

C. HIPPA

Correct Answer: B

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