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Salesforce Marketing Cloud Intelligence Exam Questions

Certification Exams

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Description

Exam Name: Marketing Cloud Intelligence Accredited Professional
Exam Code: Marketing Cloud Intelligence
Related Certification(s): Salesforce Accredited Professional Exams Certification
Certification Provider: Salesforce
Actual Exam Duration: 90 Minutes
Number of Marketing Cloud Intelligence practice questions in our database: 63 (updated: Jan. 20, 2025)
Expected Marketing Cloud Intelligence Exam Topics, as suggested by Salesforce :

  • Module 1: General Functionalities: In this topic, Salesforce marketing professionals will explore core functionalities of Marketing Cloud Intelligence. It measures understanding of platform features critical to data-driven marketing strategies and insights.
  • Module 2: Data Integration Code Ability: This section evaluates proficiency with common Marketing Cloud Intelligence functions, enabling Salesforce marketing professionals to integrate diverse data sources effectively for comprehensive marketing intelligence.
  • Module 3: Mapping: Marketing professionals will focus on Marketing Cloud Intelligence ingestion capabilities, assessing knowledge of data mapping processes and outcomes critical to efficient data organization.
  • Module 4: Data Update Permissions: This area tests knowledge of permissions and settings related to data updates. It includes understanding parent-child setups and managing the “Source of Truth” for data accuracy.
  • Module 5: Harmonization Best Practices: Salesforce marketing professionals will analyze harmonization methods, properties, and their advantages and disadvantages, enhancing skills for optimizing data consistency across platforms.
  • Module 6: Vlookup: This section evaluates proficiency of marketing professionals in Vlookup statements and their properties, ensuring accurate data referencing and streamlined data manipulation for marketing intelligence tasks. Overarching Entities: Salesforce marketing professionals will deepen their understanding of overarching entities, their use cases, and application, crucial for strategic data organization and analysis.
  • Module 7: Data Fusion: This topic focuses on the use cases and properties of Data Fusion, equipping marketing professionals to merge datasets effectively for comprehensive marketing insights.
  • Module 8: Calculated Dimensions & Measurements: This section measures skills in using calculated objects, recognizing aggregation types, and employing these tools for tailored marketing analytics.
  • Module 9: Harmonization Center (Patterns/Data Classification/Validation): Salesforce marketing professionals will learn about the Harmonization Center’s capabilities, including classification rules, validation lists, patterns, and harmonized dimensions to ensure data reliability.
  • Module 10: CRM: This topic tests knowledge of CRM properties and their behavior within Marketing Cloud Intelligence. This knowledge is crucial for syncing customer relationship data with marketing campaigns.
  • Module 11: QA Ability: This section focuses on common QA steps for various scenarios, enabling Salesforce marketing professionals to ensure data quality and platform performance.
  • Module 12: Data Model: In this domain, marketing professionals will explore data model entities, their relationships, and attributes within Marketing Cloud Intelligence.
  • Module 13: Design Feasibility: This area evaluates the ability to identify valid and invalid solutions from solution design diagrams, ensuring effective and scalable platform designs.

Description

Exam Name: Marketing Cloud Intelligence Accredited Professional
Exam Code: Marketing Cloud Intelligence
Related Certification(s): Salesforce Accredited Professional Exams Certification
Certification Provider: Salesforce
Actual Exam Duration: 90 Minutes
Number of Marketing Cloud Intelligence practice questions in our database: 63 (updated: Jan. 20, 2025)
Expected Marketing Cloud Intelligence Exam Topics, as suggested by Salesforce :

  • Module 1: General Functionalities: In this topic, Salesforce marketing professionals will explore core functionalities of Marketing Cloud Intelligence. It measures understanding of platform features critical to data-driven marketing strategies and insights.
  • Module 2: Data Integration Code Ability: This section evaluates proficiency with common Marketing Cloud Intelligence functions, enabling Salesforce marketing professionals to integrate diverse data sources effectively for comprehensive marketing intelligence.
  • Module 3: Mapping: Marketing professionals will focus on Marketing Cloud Intelligence ingestion capabilities, assessing knowledge of data mapping processes and outcomes critical to efficient data organization.
  • Module 4: Data Update Permissions: This area tests knowledge of permissions and settings related to data updates. It includes understanding parent-child setups and managing the “Source of Truth” for data accuracy.
  • Module 5: Harmonization Best Practices: Salesforce marketing professionals will analyze harmonization methods, properties, and their advantages and disadvantages, enhancing skills for optimizing data consistency across platforms.
  • Module 6: Vlookup: This section evaluates proficiency of marketing professionals in Vlookup statements and their properties, ensuring accurate data referencing and streamlined data manipulation for marketing intelligence tasks. Overarching Entities: Salesforce marketing professionals will deepen their understanding of overarching entities, their use cases, and application, crucial for strategic data organization and analysis.
  • Module 7: Data Fusion: This topic focuses on the use cases and properties of Data Fusion, equipping marketing professionals to merge datasets effectively for comprehensive marketing insights.
  • Module 8: Calculated Dimensions & Measurements: This section measures skills in using calculated objects, recognizing aggregation types, and employing these tools for tailored marketing analytics.
  • Module 9: Harmonization Center (Patterns/Data Classification/Validation): Salesforce marketing professionals will learn about the Harmonization Center’s capabilities, including classification rules, validation lists, patterns, and harmonized dimensions to ensure data reliability.
  • Module 10: CRM: This topic tests knowledge of CRM properties and their behavior within Marketing Cloud Intelligence. This knowledge is crucial for syncing customer relationship data with marketing campaigns.
  • Module 11: QA Ability: This section focuses on common QA steps for various scenarios, enabling Salesforce marketing professionals to ensure data quality and platform performance.
  • Module 12: Data Model: In this domain, marketing professionals will explore data model entities, their relationships, and attributes within Marketing Cloud Intelligence.
  • Module 13: Design Feasibility: This area evaluates the ability to identify valid and invalid solutions from solution design diagrams, ensuring effective and scalable platform designs.

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Q1. After uploading a standard file into Marketing Cloud intelligence via total Connect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause this gap?

A.All mapped Measurements for a given row have values equal to zero

B. Main entity is not mapped

C. The source file does not contain the media Buy entity

D. The file does not contain any measurements (dimension only)

Correct Answer: B, C

Q2. Which three statements accurately describe the different data stream types in Marketing Cloud intelligence?

A.Every data stream type includes the Medio Buy entity

B. All data stream types consist of at least one entity

C. All data stream types share at least one mutual measurement

D. Each data stream type has Its own main entity

E. Each data stream type has its own set of measurements

Correct Answer: B, D, E

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