Q1. Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details. What should they use to format the JSON within the email?
A.SSJS platform function ParseJSON
B. TransformJSON() AMPscript Function
C. BuildRowSetFromJSON() AMPscript Function
D. ParseJSON content block with Content Builder
Correct Answer: D
Q2. Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communciations. NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign. Which solution should the consultant implement?
A.A File Drop Automation with User-Initiated Send Definitions
B. User-Initiated Send Definitions with Filtered Data Extensions
C. A Multi-Step Automation with User-Initiated Send Definitions
D. A Multi-Step journey with Data Extension/Automation entry source
Correct Answer: D
Q3. A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension. How could MobileConnect be used to accomplish this?
A.Use a text-response message template with embedded AMPscript to capture the response.
B. Use an info capture message template to capture the response.
C. Use an outbound message template with embedded AMPscript to capture the response.
D. Use a vote/survey message template to capture the response.
Correct Answer: A
Q4. Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Order when they are either create update with a status of New, Currently Knitting, Shipped, and Complete. Their Journey works when orders are created, but they noticed it does not injected customers when their status is updated. What could be causing this?
A.Orders should be set up to allow injection upon update in Connect Configuration
B. The associated Contact should be updated to be injected.
C. Synchronized Data Sources poll changes every 15 minutes at the quickest.
D. Orders are not being updated from not meeting criteria to meeting criteria
Correct Answer: D
Q5. Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up month-long welcome Journey which sends emails specific to the purchase such as the type of tent, they average accessories for the tent, and care of the tent at different points throughout the Journey. NTO also reorganizes that due to their .. princes, they have had customers purchase more than one tent within a month. What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?
A.Journey Data
B. Salesforce Data
C. Contact Data
D. Entry Data
Correct Answer: D
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