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Salesforce Marketing Cloud Account Engagement Specialist Exam Questions

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Description

Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Code: Marketing Cloud Account Engagement Specialist
Related Certification(s): Salesforce Marketer Certification
Certification Provider: Salesforce
Actual Exam Duration: 90 Minutes
Number of Marketing Cloud Account Engagement Specialist practice questions in our database: 304 (updated: Jan. 16, 2025)
Expected Marketing Cloud Account Engagement Specialist Exam Topics, as suggested by Salesforce :

  • Module 1: Visitors and Prospects: Relationship between visitors and prospects and usage of Prospect Audits to apply apply the appropriate plan of action are sub-topics of this topic.
  • Module 2: Administration: It explains how to create, edit, and map fields. The topic also focuses on relationship between Account Engagement and Salesforce. Lastly, the topic discusses the capabilities of the Account Engagement Recycle Bin.
  • Module 3: Account Engagement Forms, Form Handlers and Landing Pages: The topic focuses on interpretation metrics, use cases, and the capabilities of Account Engagement forms. Furthermore, the topic explains use cases and interpretation of reporting metrics for landing pages.
  • Module 4: Lead Management: The capabilities of page actions, segmentation rule, and completion action are discussed in it. The topic also dives into the components and use cases of an automation rule. It also explains what a Score and Grade measures. Identification of the capabilities and use cases of custom redirects is also discussed in this topic.
  • Module 5: Email Marketing: It measures your knowledge of finding difference between an Email and an Email Template. The topic also points out different capabilities and use cases for email. You also encounter question about distinguishing between the metrics collected in Account Engagement email reporting.
  • Module 6: Engagement Studio: Components of an engagement program are discussed in this topic. It also explains the process of updating an engagement program such as assets.

Description

Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Code: Marketing Cloud Account Engagement Specialist
Related Certification(s): Salesforce Marketer Certification
Certification Provider: Salesforce
Actual Exam Duration: 90 Minutes
Number of Marketing Cloud Account Engagement Specialist practice questions in our database: 304 (updated: Jan. 16, 2025)
Expected Marketing Cloud Account Engagement Specialist Exam Topics, as suggested by Salesforce :

  • Module 1: Visitors and Prospects: Relationship between visitors and prospects and usage of Prospect Audits to apply apply the appropriate plan of action are sub-topics of this topic.
  • Module 2: Administration: It explains how to create, edit, and map fields. The topic also focuses on relationship between Account Engagement and Salesforce. Lastly, the topic discusses the capabilities of the Account Engagement Recycle Bin.
  • Module 3: Account Engagement Forms, Form Handlers and Landing Pages: The topic focuses on interpretation metrics, use cases, and the capabilities of Account Engagement forms. Furthermore, the topic explains use cases and interpretation of reporting metrics for landing pages.
  • Module 4: Lead Management: The capabilities of page actions, segmentation rule, and completion action are discussed in it. The topic also dives into the components and use cases of an automation rule. It also explains what a Score and Grade measures. Identification of the capabilities and use cases of custom redirects is also discussed in this topic.
  • Module 5: Email Marketing: It measures your knowledge of finding difference between an Email and an Email Template. The topic also points out different capabilities and use cases for email. You also encounter question about distinguishing between the metrics collected in Account Engagement email reporting.
  • Module 6: Engagement Studio: Components of an engagement program are discussed in this topic. It also explains the process of updating an engagement program such as assets.

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Q1. The marketing team sends emails to a global audience and wants their emails to send at the optimal time for each prospect on the recipient list. What capability should an Admin enable in Pardot to achieve this?

A.Einstein Engagement Frequency

B. Einstein Time Zone Selection

C. Einstein Campaign Insights

D. Einstein Send Time Optimization

Correct Answer: D

Q2. What is the difference between an email template and an email content record in the enhance email experience?

A.An email content record must start from an email template.

B. An email template can be used by Pardot, Sales Cloud an Service Cloud Users.

C. An email content record is a basic layout that does not contain any metadata used by a pardot email send.

D. An email template can only use CMS images.

Correct Answer: B

Q3. Which three options are available when working on a list email, but are NOT available when working on a Marketing Cloud Account Engagement email template?

A.Ability to send the email immediately

B. Sender options

C. Ability to schedule the email

D. Custom reply-to address

Correct Answer: A, C, E

Q4. What must be created using the classic email builder in order to send an autoresponder?

A.Test email

B. One-to-one email

C. Email template

D. List email

Correct Answer: C

Q5. By default, which two objects does Pardot write to in Salesforce?

A.Lead records

B. Case records

C. a Contact records

D. Account records

E. Opportunity records

Correct Answer: A, C

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