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Salesforce Marketing Cloud Account Engagement Consultant Exam Questions

Certification Exams

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Description

Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Code: Marketing Cloud Account Engagement Consultant
Related Certification(s): Salesforce Marketer Certification
Certification Provider: Salesforce
Actual Exam Duration: 105 Minutes
Number of Marketing Cloud Account Engagement Consultant practice questions in our database: 264 (updated: Jan. 14, 2025)

Expected Marketing Cloud Account Engagement Consultant Exam Topics, as suggested by Salesforce :

  • Module 1: Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
  • Module 2: Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
  • Module 3: Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
  • Module 4: Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
  • Module 5: Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
  • Module 6: Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
  • Module 7: Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
  • Module 8: Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.

Description

Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Code: Marketing Cloud Account Engagement Consultant
Related Certification(s): Salesforce Marketer Certification
Certification Provider: Salesforce
Actual Exam Duration: 105 Minutes
Number of Marketing Cloud Account Engagement Consultant practice questions in our database: 264 (updated: Jan. 14, 2025)

Expected Marketing Cloud Account Engagement Consultant Exam Topics, as suggested by Salesforce :

  • Module 1: Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
  • Module 2: Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
  • Module 3: Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
  • Module 4: Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
  • Module 5: Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
  • Module 6: Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
  • Module 7: Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
  • Module 8: Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.

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Q1. "LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content. What two options could be implemented to prevent empty field values from appearing in the email?

A.Define default mail merge values for fields

B. Use HML conditional logic statements

C. Use HML merge field modifiers

D. Define page actions to replace field values

Correct Answer: D

Q2. What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?

A.User Notifications

B. Social Posts

C. Dynamic Content

D. User Signatures

E. Email Templates

Correct Answer: C, D, E

Q3. LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program. How should this be set up?

A.AAdd completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper

B. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download

C. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6

Correct Answer: B

Q4. LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring. What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A.To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

B. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

C. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

D. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

Correct Answer: D

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