Expected HPE2-W11 Exam Topics, as suggested by HP :

• Module 1: Trends/Market Context: This topic measures how well HP sales individuals understand the evolving market dynamics and customer concerns influencing HPE Aruba Networking decisions. It covers recognizing key trends at the edge and understanding various customer personas needs, which is crucial for tailoring effective sales strategies.
• Module 2: Customer Business Objectives: Aspiring HP sales professionals must effectively determine and align with customer business objectives. This section evaluates their ability to uncover objectives through dialogue, identify goals based on personas, and address current edge challenges, ensuring sales pitches are relevant and impactful.
• Module 3: HPE Aruba Networking Strategy/Where to Play: Understanding HPE Aruba strategic positioning is key. This topic of the HP HPE2-W11 exam assesses how well sales individuals can articulate and align HPE Aruba strategy with customer outcomes, and position solutions effectively to meet business objectives, crucial for demonstrating the strategic value of offerings.
• Module 4: How to Win/Competitive/Winning Strategy: This topic of the HP Selling HPE Aruba Networking Solutions exam measures sales individuals’ ability to differentiate HPE Aruba Networking from competitors. It involves comparing value propositions and articulating unique selling points.
• Module 5: HPE Aruba Networking Value Proposition/HPE Aruba Networking ESP: HP sales professionals must clearly communicate the HPE Aruba Networking ESP value proposition. This includes articulating the benefits and components of the ESP portfolio, which is crucial for convincing customers of the unique value and comprehensive nature of HPE Aruba solutions.
• Module 6: Selling Solutions: This section includes understanding and demonstrating features and benefits across Unified Infrastructure, AIOps, and Zero Trust portfolios. This ensures that HP sales individuals can address customer connectivity and security challenges effectively.
• Module
  You might have a good opportunity to sell HPE Aruba Networking Wi-Fi 6 or 6E and Aruba Central solutions to this customer.
  

  7: Services/Support/Consumption Trends: Understanding and explaining HPE Aruba Networking service models and support options are key. This topic measures how well HP sales individuals can articulate the value of flexible consumption services and support, reflecting the changing IT purchasing trends and how HPE Aruba supports these needs.