Q1. What is the required to create a predefined filter?
A.Input form
B. Rights on a folder of type filter
C. Navigation hierarchy
D. Validity period
Correct Answer: B
Q2. Campaign requirements state that a random selection of 20% of recipients be withheld from the targeting population to receive a different creative treatment in another campaign. How should the business practitioner configure the workflow?
A.Use the workflow properties to configure the random sample and it will be posted to the folder
B. Use a query activity to select the random selection and a list update activity to house the sample
C. Use a split activity to select the random sample and a list update activity to house the sample
D. Use a delivery activity to select the random sample and it will be posted the delivery logs
Correct Answer: B
Q3. A Business Practitioner has a delivery with two links sent to 100 recipients: 80 messages reached the box 40 Recipients opened the delivery 20 Recipients clicked on at least one link What was the reactivity?
A.40%
B. 20%
C. 25%
D. 50%
Correct Answer: C
Q4. What is the benefit of using the direct mail delivery step instead of a data extraction step?
A.The delivery step allows for personalization
B. The delivery step logs data to contact history
C. The delivery step sends the file to the configured vendor.
D. The delivery step allows for a preview of the direct mail piece.
Correct Answer: C
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