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Salesforce Marketing Cloud Account Engagement Specialist (PDT-101) Dumps

Certification Exams

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65

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Description

Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Code: PDT-101
Related Certification(s): Salesforce Marketer Certification
Certification Provider: Salesforce
Actual Exam Duration: 90 Minutes
Number of Marketing Cloud Account Engagement Specialist practice questions in our database: 65

Expected Marketing Cloud Account Engagement Specialist Exam Topics, as suggested by Salesforce :

  • Module 1: Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
  • Module 2: Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
  • Module 3: Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.
  • Module 4: Lead Management: This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
  • Module 5: Email Marketing: This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
  • Module 6: Engagement Studio: This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.

Description

Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Code: PDT-101
Related Certification(s): Salesforce Marketer Certification
Certification Provider: Salesforce
Actual Exam Duration: 90 Minutes
Number of Marketing Cloud Account Engagement Specialist practice questions in our database: 65

Expected Marketing Cloud Account Engagement Specialist Exam Topics, as suggested by Salesforce :

  • Module 1: Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
  • Module 2: Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
  • Module 3: Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.
  • Module 4: Lead Management: This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
  • Module 5: Email Marketing: This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
  • Module 6: Engagement Studio: This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.

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Q1. You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.

A.True

B. False

Correct Answer: A

Q2. When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?

A.The last campaign of the last contact associated with the opportunity

B. The first campaign of the first contact associated with the opportunity

C. The first campaign of the last contact associated with the opportunity

D. The last campaign of the first contact associated to the opportunity.

Correct Answer: B

Q3. How do you use an automation rule to opt out prospects?

A.Change prospect field value: 'Do Not Email' to 'Do Not Email

B. You can't use an automation rule to opt-out prospects.

C. Change prospect field value to Opt-out

Correct Answer: A

Q4. LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Marketing Cloud Account Engagement. What should an administrator do to be able to use the custom field in Marketing Cloud Account Engagement?

A.Edit an existing default account field m Marketing Cloud Account Engagement and map it to the account file m Salesforce.

B. Make no changes. Only default account fields can sync to Marketing Cloud Account Engagement.

C. Create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce.

D. Map the account field in Salesforce to a contact field that is already syncing with Marketing Cloud Account Engagement.

Correct Answer: C

Q5. The marketing team thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. Which Marketing Cloud Account Engagement feature of email flow could be used to run these tests?

A.Create a static list of approved users to use as the recipient list in the sending tab.

B. Create a dynamic list of approved users to use as the recipient list in the sending tab.

C. Create a test list of approved users to use in the testing tab of the email flow.

D. Create a one-off email test send by entering an email address in the Send to Individual Emails section of the testing tab.

Correct Answer: C

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