Expected Marketing Cloud Personalization Accredited Professional (AP-216) Exam Topics, as suggested by Salesforce :

• Module 1: Solution Overview: In this topic, Salesforce consultants learn about the foundational aspects of Marketing Cloud Personalization, including its business value for real-time interaction management (RTIM) and how it enhances customer engagement. The typical use cases, product terminology, and the core components of a standard implementation are emphasized here to ensure a practical understanding.
• Module 2: Setup & Administration: This section focuses on the setup process within Marketing Cloud Personalization, including managing user attributes, establishing an identity system, and ensuring seamless configuration. Salesforce consultants demonstrate their skills in setting up the platform for effective use.
• Module 3: Data Integration: Understanding data flows in and out of Marketing Cloud Personalization is crucial for consultants managing complex systems. This topic covers the ETL feed system, the Salesforce Connector, and the Event API, equipping consultants to streamline data exchanges.
• Module 4: Sitemap: Salesforce consultants delve into best practices for sitemaps, the Web SDK, and mapping catalogs and pages to optimize content delivery. Sub-topics like content zones and building a unified customer profile highlight the importance of structured content organization.
• Module 5: Segmentation: In this topic, Salesforce consultants focus on creating and managing customer segments through segment rules, filters and goals, and exporting segments for tailored campaigns. Moreover, this section tests proficiency in defining and leveraging audience segments to maximize personalization.
• Module 6: Einstein Capabilities: The Einstein Capabilities section explores recipes and their ingredients, enabling Salesforce consultants to harness predictive insights.
• Module 7: Activation: Salesforce consultants learn to execute impactful campaigns using tools like A/B Testing, open time email campaigns, and mobile and server-side campaigns. This section focuses on translating insights into action, assessing how effectively consultants activate and optimize personalized marketing efforts.