Expected Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Exam Topics, as suggested by Salesforce :

• Module 1: Discovery and Architecture: In this topic, Salesforce marketing cloud consultants will demonstrate the ability to analyze business requirements and identify gaps to recommend effective solutions. Their expertise in gathering requirements and defining data strategies will be tested, ensuring they can design sustainable solutions tailored to the customer’s skillset and long-term maintenance needs.
• Module 2: Integration: You must showcase your ability to implement and troubleshoot Marketing Cloud Connect, articulate how a robust data model underpins personalized messaging, and recommend the best extension products for customer use cases.
• Module 3: Account Configuration: This topic assesses the capability of Salesforce marketing cloud consultants to manage account hierarchies, troubleshoot features like Reply Mail Management, and evaluate the impact of Sender Authentication Package. They will also demonstrate proficiency in Mobile Studio, ensuring they can configure accounts to meet complex customer needs.
• Module 4: Automation: Your ability to design and implement appropriate automation solutions will be tested. Whether crafting Journey Builder flows or configuring Automation Studio, you will prove your expertise in delivering scalable, efficient customer journeys and activity-based workflows.
• Module 5: Data Modeling and Management: This topic challenges Salesforce marketing cloud consultants to distinguish between reports, data views, and tracking extracts, identify the right data objects for given scenarios, and assess the implications of contact identity choices on the data model. Precision in managing data is key here.
• Module 6: Messaging: This topic tests your ability to deliver personalized and engaging messaging by choosing the right options for individualization. You will show how to align messaging strategies with customer scenarios, demonstrating your ability to optimize communication for impact.