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Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam Dumps

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Number Of Questions

165

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Description

Exam Name: Salesforce Certified Marketing Cloud Engagement Administrator
Exam Code: Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201)

Related Certification(s):

  • Salesforce Marketing Cloud Administrator Certifications
  • Salesforce Marketer Certifications
Certification Provider: Salesforce
Actual Exam Duration: 105 Minutes
Number of Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) practice questions in our database: 165

Expected Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam Topics, as suggested by Salesforce :

  • Module 1: Digital Marketing Proficiency: This section of the exam describes governance and compliance with digital marketing functions. It covers understanding various best practices of security related to permissions, information, and PII.
  • Module 2: Subscriber Data Management: In the given scenario, it helps to explain the contact model and assess the quality of information in addition to explaining profile center concepts.
  • Module 3: Setup: This section of the exam deals with the implementation of the configuration of business units, password security, and permissions. It also covers finding out how to set up integrations and explains features in Setup Home. It also helps to explain Marketing Cloud extension products.
  • Module 4: Channel Management: This section of the exam describes the setup of Mobile Studio and how in a provided scenario Email Studio is used. It deals with the configuration of Social Studio and Advertising Studio.
  • Module 5: Maintenance: In this section of the exam, solutions are defined related to extracting information and producing reports. It also covers monitoring a Marketing Cloud account and how to assess the advantages of additional Marketing Cloud products.

Description

Exam Name: Salesforce Certified Marketing Cloud Engagement Administrator
Exam Code: Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201)

Related Certification(s):

  • Salesforce Marketing Cloud Administrator Certifications
  • Salesforce Marketer Certifications
Certification Provider: Salesforce
Actual Exam Duration: 105 Minutes
Number of Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) practice questions in our database: 165

Expected Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Exam Topics, as suggested by Salesforce :

  • Module 1: Digital Marketing Proficiency: This section of the exam describes governance and compliance with digital marketing functions. It covers understanding various best practices of security related to permissions, information, and PII.
  • Module 2: Subscriber Data Management: In the given scenario, it helps to explain the contact model and assess the quality of information in addition to explaining profile center concepts.
  • Module 3: Setup: This section of the exam deals with the implementation of the configuration of business units, password security, and permissions. It also covers finding out how to set up integrations and explains features in Setup Home. It also helps to explain Marketing Cloud extension products.
  • Module 4: Channel Management: This section of the exam describes the setup of Mobile Studio and how in a provided scenario Email Studio is used. It deals with the configuration of Social Studio and Advertising Studio.
  • Module 5: Maintenance: In this section of the exam, solutions are defined related to extracting information and producing reports. It also covers monitoring a Marketing Cloud account and how to assess the advantages of additional Marketing Cloud products.

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Q1. Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process. Which two terms would they add to their website to accomplish this? Choose 2 answers

A.Collect Code

B. Recommendation Code

C. Conversion/Cart Code

D. Email Conversion Code

Correct Answer: B

Q2. Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly. What feature should be used?

A.Distributed Sending

B. Distributed Marketing

C. Marketing Cloud Connect

Correct Answer: C

Q3. A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following: * Emails will be built using a custom dynamic template for these messages. * Links will vary over time and across campaigns. * Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension. * Retargeting messages will dynamically populate content based on regional market. In order for this solution to be viable, which skill set does the customer team need to possess?

A.AMPscript

B. SSJS

C. SQL

D. HTML

Correct Answer: A

Q4. Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase. Which feature should be used to create a survey form?

A.MobileConnect

B. Content Builder

C. Smart Capture

D. Profile Center

Correct Answer: C

Q5. What does Marketing Cloud authenticate when a user logs in through the user interface?

A.If the user is assigned a role in the parent business unit

B. If the user is logging in from a whitelisted IP address

C. If the user is an API User on their record

D. If the user has login hours enabled on their profile

Correct Answer: B

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