Description
Related Certification(s):
- Microsoft Dynamics 365 Certifications
- Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate Certifications
Expected MB-220 Exam Topics, as suggested by Microsoft :
- Topic 1: Configure marketing applications: This section covers configuring marketing tools within Dynamics 365 setup and optimizing their functionality.
- Topic 2: Manage segments and lists: This section is about organizing specific audiences to run efficient marketing campaigns.
- Topic 3: Create and manage marketing forms and pages: This section details the design of online pages and forms to effectively engage customers and increase leads.
- Topic 4: Manage leads, contacts, and accounts: After attaining leads, this section addresses building strong relations with clients through data related to lead generation, management of contacts, and organization of accounts.
- Topic 5: Create and manage marketing email messages: This section is about managing and writing emails to enhance the effectiveness of campaigns.
- Topic 6: Manage customer journeys: This section focuses on administering communication with customers to improve engagement and meaningful insights.
- Topic 7: Manage events and webinars: This section is about planning, supporting, and executing online or physical webinars to achieve marketing goals.
- Topic 8: Configure Dynamics 365 Customer Voice: The section covers configuring the Dynamics 365 environment for Customer Voice that allows collecting their feedback and valuable insights.
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