Description
Exam Name: Marketo Certified Expert Exam
Exam Code: MCE
Related Certification(s): Marketo Certified Expert Certification
Certification Provider: Marketo
Actual Exam Duration: 90 Minutes
Number of MCE practice questions in our database: 75
Expected MCE Exam Topics, as suggested by Marketo :
- Module 1: Identify junk data, learn about merge/de-dupe:Working with Duplicate Leads/ Control your Lead Database: Data Management
- Module 2: Understand standard system Smart Lists and create Smart Lists to segment leads/ Customer Data, Leads and Lists Topics
- Module 3: Basics of Marketo Program Campaign flows: basic email, auto response, lead nurture, webinar/ Import lists needed for marketing programs
- Module 4: Define a foldering and naming protocol consistent with Marketo’s best practices/ Configure fields for data integrity Create a Program Channel
- Module 5: Build Smart Lists and start segmenting: Create and Change Views for Lists and Smart Lists/ Upload a list of leads: Import a List of Leads
- Module 6: Learn how a lead status goes from anonymous to known and how to change a lead status/ Create a custom view of leads: Custom Tab for Lead Detail
- Module 7: How to send out an email when a lead fills out a form: Email Auto Response/ Configure email settings:Block Field Overwrites: Identify which Fields should not Overwrite
- Module 8: Set, create, and edit user roles and assign them to users: Managing User Roles and Permissions/ Renaming Marketo Assets: Rename Marketo Assets
- Module 9: Know about Channelsand TagsIgnored Fields and Blocked Field Updates during List Import/ Add social tools to landing pages:Social buttons
- Module 10: Event Management with Marketo: Understanding Event Programs/ What are my leads doing: How to Review the Activity Log
- Module 11: Set up a logical, scalable foldering system: Understanding Local Assets in a Program/ Upload images and files, or grab them from the web
- Module 12: Working with Channels: Create a Program Channel/ Check a lead’s activity: Reviewing Lead Details
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