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AMA PCM Exam Dumps

Certification Exams

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316

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Description

Exam Name: Professional Certified Marketer
Exam Code: PCM
Related Certification(s): AMA Professional Certified Marketer PCM Certification
Certification Provider: AMA
Actual Exam Duration: 90 Minutes
Number of PCM practice questions in our database:
Expected PCM Exam Topics, as suggested by AMA :

  • Module 1: Global, Ethical, And Sustainable Marketing/ User Interface & Experience
  • Module 2: Managing Information for Marketing Insights/ Deliver the Value Offering
  • Module 3: Multi-Channel Content Creation/ Metrics & Conversions
  • Module 4: Online Advertising, Email Marketing, Content Marketing, SEO
  • Module 5: Storytelling and Content Production/ Communicate the Value Offering
  • Module 6: Metrics, Measurement, and Optimization/ Align Content with Marketing Funnel
  • Module 7: SEO and Distribution Best Practices/ Editorial Calendar Design
  • Module 8: Manage Pricing Decisions/ Use Content for Effective Lead Gen/ Buyers and Markets
  • Module 9: Content Marketing ROI/ Marketing Strategy

Description

Exam Name: Professional Certified Marketer
Exam Code: PCM
Related Certification(s): AMA Professional Certified Marketer PCM Certification
Certification Provider: AMA
Actual Exam Duration: 90 Minutes
Number of PCM practice questions in our database:
Expected PCM Exam Topics, as suggested by AMA :

  • Module 1: Global, Ethical, And Sustainable Marketing/ User Interface & Experience
  • Module 2: Managing Information for Marketing Insights/ Deliver the Value Offering
  • Module 3: Multi-Channel Content Creation/ Metrics & Conversions
  • Module 4: Online Advertising, Email Marketing, Content Marketing, SEO
  • Module 5: Storytelling and Content Production/ Communicate the Value Offering
  • Module 6: Metrics, Measurement, and Optimization/ Align Content with Marketing Funnel
  • Module 7: SEO and Distribution Best Practices/ Editorial Calendar Design
  • Module 8: Manage Pricing Decisions/ Use Content for Effective Lead Gen/ Buyers and Markets
  • Module 9: Content Marketing ROI/ Marketing Strategy

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Q1. Lilli visits her hair stylist to get a haircut. Lilli wants to know how she would look after the haircut. Unlike a dress, Lilli cannot try a haircut before she gets it. Lilli's inability to get a partial haircut or a preview of it illustrates the _____ of a haircut.

A.intangibility

B. heterogeneity

C. perishability

D. inseparability

E. nonstorability

Correct Answer: D

Q2. Which of the following is most likely to be considered a convenience product?

A.A lamp

B. A haircut

C. Running shoes

D. A can of soda

E. Concert tickets purchased online

Correct Answer: D

Q3. Lilli visits her hair stylist to get a haircut. Lilli wants to know how she would look after the haircut. Unlike a dress, Lilli cannot try a haircut before she gets it. Lilli's inability to get a partial haircut or a preview of it illustrates the _____ of a haircut.

A.intangibility

B. heterogeneity

C. perishability

D. inseparability

E. nonstorability

Correct Answer: D

Q4. Which of the following combinations is used to determine the equity of a brand?

A.Brand awareness, perceived value, brand associations, and brand loyalty

B. Brand extension, depth, breadth, and product mix

C. Co-branding, customer value, and product line

D. Brand dilution, marketing strategy, labeling strategy, and branding strategy

E. Brand association, packaging, line extension, and associated services

Correct Answer: A

$ 39

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