Q1. Lilli visits her hair stylist to get a haircut. Lilli wants to know how she would look after the haircut. Unlike a dress, Lilli cannot try a haircut before she gets it. Lilli's inability to get a partial haircut or a preview of it illustrates the _____ of a haircut.
A.intangibility
B. heterogeneity
C. perishability
D. inseparability
E. nonstorability
Correct Answer: D
Q2. Which of the following is most likely to be considered a convenience product?
A.A lamp
B. A haircut
C. Running shoes
D. A can of soda
E. Concert tickets purchased online
Correct Answer: D
Q3. Lilli visits her hair stylist to get a haircut. Lilli wants to know how she would look after the haircut. Unlike a dress, Lilli cannot try a haircut before she gets it. Lilli's inability to get a partial haircut or a preview of it illustrates the _____ of a haircut.
A.intangibility
B. heterogeneity
C. perishability
D. inseparability
E. nonstorability
Correct Answer: D
Q4. Which of the following combinations is used to determine the equity of a brand?
A.Brand awareness, perceived value, brand associations, and brand loyalty
B. Brand extension, depth, breadth, and product mix
C. Co-branding, customer value, and product line
D. Brand dilution, marketing strategy, labeling strategy, and branding strategy
E. Brand association, packaging, line extension, and associated services
Correct Answer: A
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