Q1. What are some valid use cases for audience activation? Note: There are 3 correct answers to this question.
A.Run marketing campaigns on social media platforms.
B. Import customer contacts from CRM systems.
C. Run targeted email campaigns based on customer activities and preferences.
D. Merge incoming customer data from ERP back end.
E. Update customer loyalty level in a loyalty system.
Correct Answer: A, C, E
Q2. What are the three core pillars of SAP Customer Data Platform? Note: There are 3 correct answers to this question.
A.Modulate
B. Optimize
C. Activate
D. Respect
E. Unify
Correct Answer: B, C, E
Q3. What are some valid use cases for audience activation? Note: There are 3 correct answers to this question.
A.Run marketing campaigns on social media platforms.
B. Import customer contacts from CRM systems.
C. Run targeted email campaigns based on customer activities and preferences.
D. Merge incoming customer data from ERP back end.
E. Update customer loyalty level in a loyalty system.
Correct Answer: A, C, E
Q4. On which level of a B2B data model should a role (for example, Sales Manager or CEO) of a B2B customer be stored?
A.Segment
B. Relationship
C. Group
D. Customer profile
Correct Answer: B
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