Q1. How can a Marketing Team member get Marketing Cloud Engagement profile attribute into Customer Data Platform? (Choose 1)
A.Map MobileConnect Starter Data Bundle
B. Map MobilePush Starter Data Bundle
C. Map Data view '_EnterpriseAttribute' to CDP
D. Map Email Studio Starter Data Bundle
Correct Answer: D
Q2. A banking customer wants bring banking data to calculate customer lifetime value using calculated insights. What is the correct data flow in CDP to create this insight to use in segmentation?
A.Create new Calculated Insights(CI) -> Map Data Stream(DSO) to CI -> Use CI in segments
B. Create new Data Stream (DSO) -> Create Calculated Insights(CI) -> Use CI in segments
C. Create Segment -> Create Calculated Insights(CI) -> Create new Data Stream (DSO) -> Use CI in segments
D. Create new Data Stream (DSO) -> Map Data Stream Object (DMO)-> Create Calculated Insights(CI) -> Use CI in segments
Correct Answer: D
Q3. How does an admin increase the consolidation rate for Identity Resolution?
A.More matching rules to broaden the search for matches
B. Merge all reconciliation rules to Source Sequence
C. (...) the number of matching rules
D. (...) the ignore Empty Value option
Correct Answer: A
Q4. Which data model entity do you map the Name field from Salesforce CRM Contact object?
A.Account
B. Contact
C. Party Identifier
D. Individual
Correct Answer: D
Q5. What feature is used in Segmentation to create relationships between the Related attributes?(Choose one)
A.Containers
B. Database Expression Operators
C. Attribute Library
D. Streaming Insights
Correct Answer: B
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