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Salesforce Marketing Cloud Advanced Cross Channel Exam Questions

Salesforce Marketing Cloud Advanced Cross Channel Exam Questions

Certification Exams

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Number Of Questions

40

$ 39

Description

Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
Exam Code: Marketing Cloud Advanced Cross Channel
Related Certification(s): Salesforce Accredited Professional Exams Certification
Certification Provider: Salesforce
Actual Exam Duration: 60 Minutes
Number of Marketing Cloud Advanced Cross Channel practice questions in our database: 40

Expected Marketing Cloud Advanced Cross Channel Exam Topics, as suggested by Salesforce :

  • Module 1: Mobile (SMS/Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.
  • Module 2: Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
  • Module 3: Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.
  • Module 4: Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.
  • Module 5: Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.
  • Module 6: Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.
  • Module 7: Triggers: This area covers SOAP/REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.
  • Module 8: Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints

Q1. What three statements are true regao1krc; Einstein Engagement Frequency (EEF)?

A.EEF analyzes 360 days of historical data to determine the right frequency of communication.

B. EEF frequency analyzes 180 days of historical data to determine the right frequency of communication.

C. EEF helps marketers determine the data number of emails to send to individual subscribers of an organization, reducing the unsubscribes that result from email fatigue.

D. EEF uses only commercial send data. Transactional sends are not considered in modeling.

E. Salesforce trains each customer's model using only that customer's data.

Correct Answer: A, C, E

Q2. Where would you add a topic profile

A.Social studio automate

B. Admin settings

C. Workspace settings

D. Social studio engage

Correct Answer: A

Q3. You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

A.the inbox message is replaced for all user.

B. the inbox message is replaced only for users who do not exist:

C. inbox message Is replaced for users who read the first message.

D. Inbox message is replaced for existing usef s and deleted for users who do not eixist.

Correct Answer: D

Q4. Where would you add a topic profileWhere would you add a topic profile

A.Social studio automate

B. Admin settings

C. Workspace settings

D. Social studio engage

Correct Answer: A

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