Description
Exam Name: Salesforce Certified Marketing Cloud Administrator
Exam Code: Marketing Cloud Administrator
Related Certification(s):
- Salesforce Marketing Cloud Administrator Certifications
- Salesforce Marketer Certifications
Certification Provider: Salesforce
Actual Exam Duration: 105 Minutes
Number of Marketing Cloud Administrator practice questions in our database: 165 (updated: Jan. 09, 2025)
Expected Marketing Cloud Administrator Exam Topics, as suggested by Salesforce :
- Module 1: Digital Marketing Proficiency: This section of the exam describes governance and compliance about digital marketing functions. It covers understanding various best practices of security related to permissions, information, and PII.
- Module 2: Subscriber Data Management: In the given scenario, it helps to explain the contact model and assess the quality of information in addition to explaining profile center concepts.
- Module 3: Setup: This section of the exam deals with the implementation of the configuration of business units, password security, and permissions. It also covers finding out how to set up integrations and explains features in Setup Home. It also helps to explain Marketing Cloud extension products.
- Module 4: Channel Management: This section of the exam covers describing the setup of Mobile Studio and how in a provided scenario Email Studio is used. It deals with the configuration of Social Studio and Advertising Studio.
- Module 5: Maintenance: In this section of the exam, solutions are defined related to extracting information and producing reports. It also covers monitoring a Marketing Cloud account and how to assess the advantages of additional Marketing Cloud products.
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