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Salesforce Marketing Cloud Administrator Exam Questions

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Description

Exam Name: Salesforce Certified Marketing Cloud Administrator
Exam Code: Marketing Cloud Administrator
Related Certification(s):

  • Salesforce Marketing Cloud Administrator Certifications
  • Salesforce Marketer Certifications
Certification Provider: Salesforce
Actual Exam Duration: 105 Minutes
Number of Marketing Cloud Administrator practice questions in our database: 165 (updated: Jan. 09, 2025)
Expected Marketing Cloud Administrator Exam Topics, as suggested by Salesforce :

  • Module 1: Digital Marketing Proficiency: This section of the exam describes governance and compliance about digital marketing functions. It covers understanding various best practices of security related to permissions, information, and PII.
  • Module 2: Subscriber Data Management: In the given scenario, it helps to explain the contact model and assess the quality of information in addition to explaining profile center concepts.
  • Module 3: Setup: This section of the exam deals with the implementation of the configuration of business units, password security, and permissions. It also covers finding out how to set up integrations and explains features in Setup Home. It also helps to explain Marketing Cloud extension products.
  • Module 4: Channel Management: This section of the exam covers describing the setup of Mobile Studio and how in a provided scenario Email Studio is used. It deals with the configuration of Social Studio and Advertising Studio.
  • Module 5: Maintenance: In this section of the exam, solutions are defined related to extracting information and producing reports. It also covers monitoring a Marketing Cloud account and how to assess the advantages of additional Marketing Cloud products.

Description

Exam Name: Salesforce Certified Marketing Cloud Administrator
Exam Code: Marketing Cloud Administrator
Related Certification(s):

  • Salesforce Marketing Cloud Administrator Certifications
  • Salesforce Marketer Certifications
Certification Provider: Salesforce
Actual Exam Duration: 105 Minutes
Number of Marketing Cloud Administrator practice questions in our database: 165 (updated: Jan. 09, 2025)
Expected Marketing Cloud Administrator Exam Topics, as suggested by Salesforce :

  • Module 1: Digital Marketing Proficiency: This section of the exam describes governance and compliance about digital marketing functions. It covers understanding various best practices of security related to permissions, information, and PII.
  • Module 2: Subscriber Data Management: In the given scenario, it helps to explain the contact model and assess the quality of information in addition to explaining profile center concepts.
  • Module 3: Setup: This section of the exam deals with the implementation of the configuration of business units, password security, and permissions. It also covers finding out how to set up integrations and explains features in Setup Home. It also helps to explain Marketing Cloud extension products.
  • Module 4: Channel Management: This section of the exam covers describing the setup of Mobile Studio and how in a provided scenario Email Studio is used. It deals with the configuration of Social Studio and Advertising Studio.
  • Module 5: Maintenance: In this section of the exam, solutions are defined related to extracting information and producing reports. It also covers monitoring a Marketing Cloud account and how to assess the advantages of additional Marketing Cloud products.

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Q1. Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email. Which Marketing Cloud capability allows for secure transmission of the email address?

A.CloudPagesURL AMPscript function

B. Web Analytics Connector

C. Link Wrapping

Correct Answer: A

Q2. Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly. What feature should be used?

A.Distributed Sending

B. Distributed Marketing

C. Marketing Cloud Connect

Correct Answer: C

Q3. Northern Trail Outfitters just purchased Marketing Cloud. Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?

A.Creating users and assigning roles which meet their job functions

B. Creating a SMS message and sending a mobile campaign

C. Classifying sends and defining parameters for email sends

D. Building the data structure used to store audience information

E. Importing data into contacts using the Data Loader

Correct Answer: A, C, D

Q4. A Marketing Cloud admin has been asked to include Sales Cloud data in their queries. Which future would allow this functionality?

A.Query Studio

B. Journey Builder

C. CloudPages

D. Synchronized Data Sources.

Correct Answer: D

Q5. To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months. What action should NTO take?

A.Configure the business unit data retention setting to 12 months

B. Configure the Enterprise wide default retention to one year

C. Set inactive date to be automatically cleared after one year, but is recoverable

D. Apply a row based retention to each data extension as it is created, set to 12 months

Correct Answer: D

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